Decoding Generation Y A New Era Of Consumer Behavior Roland Berger Department of organizational behavior department, avcilar campus, istanbul turkey. * corresponding author. received 20 january 2015; accepted 14 march 2015. published online 26 april 2015. Businesses find it difficult to categorize or approach gen x from a marketing standpoint. they are among the most sophisticated and educated consumers today. in the u.s., 35% of gen xers hold.
Oldies Vs Internet Generations Consumer Behavior For Gen Y Key characteristics of gen y consumers. gen y consumers are often described a s tech savvy, socially conscious, and individualistic. they grew up during the digital revolution and were the first generation to have easy access to the internet. this has shaped their buying habits, with an insatiable appetite for online shopping, social media, and. The millennial generation, also known as generation y, comprises people born between 1981 and 1996, and is followed by generation z, which includes individuals born 1997 to 2012. each of these. Boomers prefer retail shopping more than any other generation. of boomers, 50% have discovered new products in retail stores in the past three months, and 39% of them say that’s where they find new items most often. additionally, 33% of boomers prefer discovering new products in online stores over any other channel. Consumer behavior mainly includes consumers’ mental, emotional, and behavioral responses toward the buying pattern of products. generation y: this generation was born between 1980 to 1995.
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