Consumer Technographics в Forrester Business technographics® data allows you to understand and design to today’s buying sensibilities and processes, surfacing the distinct challenges, needs, and purchasing trends of modern day technology buyers. business technographics provides: business data insights on technology adoption, areas of investment, and purchasing inhibitors, so. As stated in the forrester analytics consumer technographics retail recontact survey, 2021, two out of five us online consumers prefer to buy environmentally sustainable products. but they lag consumers in other regions: online adults in the uk (49%), france (60%), and metro china (82%) are even more likely to prefer buying environmentally.
The Forrester Wave Social Listening 2020 Report Forrester just got data back from its forrester analytics consumer technographics® us youth survey, 2021, which shows a 13 point year over year increase in weekly usage of tiktok (from 50% to 63%) among us gen z youth (ages 12–17). for that same audience base, instagram weekly usage declined 4 points year over year from 61% in 2020 to 57% in. Environmental impact is top of the consumer’s mind. as stated in the forrester analytics consumer technographics retail recontact survey, 2021, two out of five us online consumers prefer to buy. With expansion into russia, forrester’s consumer technographics will survey 330,000 consumers in 18 countries this year, providing insights into how technology affects global consumers’ attitudes, behaviors, and motivations. combined with the previous introduction of survey work in asia and latin america, technographics now offers market. Forrester decisions research services are a proven growth generator and business accelerator. they help you de risk your decisions. guide your actions. target your opportunities. and align your teams on priorities and outcomes. they’re a game changer for tech, marketing, cx, sales, product, and digital leaders who want to perform at a higher.
A Different Look At Forrester S Social Technographics Ladder For B2b With expansion into russia, forrester’s consumer technographics will survey 330,000 consumers in 18 countries this year, providing insights into how technology affects global consumers’ attitudes, behaviors, and motivations. combined with the previous introduction of survey work in asia and latin america, technographics now offers market. Forrester decisions research services are a proven growth generator and business accelerator. they help you de risk your decisions. guide your actions. target your opportunities. and align your teams on priorities and outcomes. they’re a game changer for tech, marketing, cx, sales, product, and digital leaders who want to perform at a higher. Forrester consumer technographics is the largest and longest running survey of technology’s effect on consumers. since 1997, forrester has surveyed more than 3 million households and individuals worldwide and today provides data and insights on consumers in north america, europe, asia pacific, and latin america. Moreover, clients benefit from forrester’s unique segmentation model: an innovative way of developing a marketing plan for any technology based product or service. the expansion of technographics firmly establishes this product as the most valuable tool for marketers of consumer products and services in the european marketplace.
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